Wednesday 12 August 2015

Carl's Jr .... The Chargrilled Burgers of California

I was expecting little more messy  


The much awaited Californian chain of Burger has been finally launched in New Delhi . Discovery of Margaret and Carl Karcher , this 70 year old  brand made its grand entry into QSR (Quick Service Restaurant) food market in Delhi over the weekend with its huge range of Burgers (both Nonveg and veg) .  Located in popular hang out spot in South Delhi, The Select City Walk, and like other American food chains ,Carl's Jr too has customised its menu to suit Indian Palate .

Carl's Jr specialises in Chargrilled Burgers which is being grilled in their special griller with high temperature . Their menu features 15 various Vegetarian and Non vegetarian Burgers with hand breaded chicken offerings . They also have a wide variety of hand scooped ice-creams shakes and Beer on tap .

Sana Chopra, the executive Director for the brand said " Carl's Jr. will satisfy Indian palate with their  rich and intense flavours of chargrilled burgers and Beer on tap and soft beverages bar". As a meat lover , I am little dissappointed to see only chicken as a meat on their menu but talking to their Marketing Executive Mr. Sameer Chopra got to know that very soon they are going to add seafood and Lamb meat in their menu.
Their chargrilled burger section  has a variety of options like "Star Burger with Moroccan spiced chicken with cheese , Mile High Burger with hand breaded onion rings topped with Santa Fe Sauce , Chargrilled Chicken fillet with Mango Jalapeno Pepper and many more . In vegerarian section , I saw the menu with Chargrilled Tandoori Paneer Burger , Paneer Tikka Masala with Mint mayo , 9 Jewel Burger , Fenugreek Burger and more . I must not forget to mention their "Wasabi-Fries" , this is one dish which i really liked . As wasabi is my favourite , i loved their idea to sprinkle Wasabi powder over fries instead of Indian Chaat Masala . Their onion rings are different from what we normally get in restaurant serving World's Cuisine .

According to Sameer Chopra , their target is to attract Young crowd with their unique marketing skills but I am wondering will their Beer-Burger combination stop "Adult Young Generation" ?

To reach
Carl's Jr Chargrill Burger
Select City walk, Souther part
(Back side of the mall )
.



Hand blended Starberry and Pinacolada Shak


Mango Jalepino Chicken Burger 

High Mile Chicken Burger with "Wasabi-Fries" 

Strawberry Shake with whipped crea


Onion Rings . 

Fenugreek Burger ( It gives a flavour of Indian curry "Aloo-Methi") 

Good way to promote the brand . 



Sameer Chopra , enjoying his Chargrilled Paneer Burger



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